See what is happening.
SAGA continuously watches digital conversations, content, events and feeds so teams can build a clearer picture of what is happening.
Dealing with something you can’t fully see?
Trying to understand what people are saying about a policy or scheme?Something changing around you that you need to understand?Trying to see what people are saying about your brand?Trying to understand how people really see you?
SAGA helps you understand what’s really happening.
Bring together conversations, sentiment, narratives, threats and relationships to understand what is happening and why.
One intelligence platform. Four specialized worlds.
The console
Every signal, one screen.
Mentions, risk, grievances and sentiment — resolved live across platforms, languages and regions.
Illustrative demo data — values shown in the console are examples.
The challenge
When everything speaks, what do you listen to?
The challenge isn't hearing everything. It's knowing what matters.
SAGA helps turn that complexity into intelligence you can understand and act on.
Too Much Noise
Millions of conversations make it hard to spot what really matters.
Hidden Signals
Important warnings can be buried inside everyday conversations.
Fast-Moving Stories
Stories, campaigns and issues can spread quickly and change fast.
Missing Context
A single signal rarely tells the full story. Context makes it meaningful.
Know what the signals mean.
SAGA uses AI-driven analysis to turn digital activity into meaningful intelligence.
It helps reveal sentiment, intent, narratives, threats, trends, entities and relationships.
Turn intelligence into action.
SAGA connects intelligence to the workflows teams use to respond, investigate, manage and make decisions.
Explore your SAGA
Which one of these is you?
Governance
Understand public sentiment, emerging narratives, and issues shaping policy and public response.
Explore Governance →Public Safety
Identify threats, emerging concerns, persons of interest, and signals that may require attention.
Explore Public Safety →Brands
Monitor reputation, audience sentiment, emerging narratives, and risks around your brand.
Explore Brands →Celebrity
Understand public sentiment, audience communities, reputation risks, and influence around public figures.
Explore Celebrity →SAGA Capabilities
Turn signals into
intelligence.
SAGA brings together the capabilities needed to understand what is happening, why it matters, and where attention is needed.
Sentiment
Understand how people are responding.
Measure public sentiment and see how attitudes change across conversations, topics, and events.
Intent
Understand what people are trying to say or do.
Identify the intent behind conversations to understand what people are seeking, discussing, or responding to.
Narratives
See stories and trends as they develop.
Track emerging narratives and conversations as they gain attention and evolve over time.
Threats
Find signals that may need attention.
Surface unusual activity, emerging risks, and signals that may require closer investigation.
Relationships
Connect people, entities, and activity.
Reveal connections between people, accounts, entities, locations, and conversations.
Context
See the bigger picture behind the signal.
Bring related signals together to understand what is happening and why it matters.
Signal to action
Every signal has somewhere to go.
01
Detected
A post, article or event enters the stream and is classified in seconds.
02
Scored
Sentiment, topic and risk are attached. Viral potential is estimated.
03
Verified
Source attribution, identity resolution and deepfake checks where it matters.
04
Escalated
An alert opens a case, routed to whoever owns that geography or subject.
05
Resolved
Action taken, outcome recorded, evidence retained, report generated.
FAQ
Start with the question you actually have.
The questions teams ask most, answered. Open one to see what sits underneath it.
What is SAGA?
Sentiment And Good-will Analysis (SAGA)
What does SAGA analyze?
SAGA analyzes signals such as sentiment, intent, narratives, trends, threats, entities, relationships, and context across digital conversations.
How does SAGA identify important signals?
SAGA brings together patterns across conversations and activity to surface emerging issues, changes, relationships, and signals that may require attention.
Does SAGA replace existing workflows?
No. SAGA is designed to add intelligence to existing workflows, helping teams move from signals and analysis to clearer decisions and action.
Request a demonstration
See BLURA SAGA in your operational environment.
Tell us what you investigate, monitor, or protect — and we’ll show you how SAGA can be configured around your intelligence requirements.
Or write directly to smartapps@bluecloudsoftech.com
A product specialist replies within one working day.